Why Branding Matters?
Nexsalt shape your brand with innovative Logo Designs to give your Brand a truly remarkable and professional look.
Nexsalt designers will work with you to flourish a customized logo that represents your brand and offers meaning to your target audience. Your logo design will include a tailored color palette, typography, and imagery that accurately embodies your brand. Brands are powered through a mixture of emotion and strategy. The true art of branding design is combining both—to stand out from the competition and forge memorable connections.
Moreover, Nexsalt global team of brand experts, who’ve worked at top brand design agencies and well-known brands, will help you grow and boost your brand. Whether it's a logo or a complete brand development, we help you express what makes your brand unique.
Our Process
Consultation
Simplify and streamline logo designs to improve versatility and memorability. Keep things simple, with strong, clean shapes, and leave out any purely decorative stuff, like overly intricate textures, gradients and shadow effects.
At the end of each phase, evaluate your deliverables by how well they fulfill the vision established in the creative strategy.
Sketches
Do all the elements of the logo work when you shrink it down to the size of your thumbnail? Fine line work and tiny type sure won’t. The logo won’t always be tiny though.
Also, go over all outlines with a microscope, and make sure everything is smoothly rendered and have consistent shapes with no odd spacing or unwanted details that will negatively catch the eye of the audience.
Digitization
One approach to scratch logos onto individual's minds is to have them visually present and eye-catching, for example on garments, embroidery, generally done through Logo Digitizing.
When the organizations consider digitizing a logo for embroidery then it involves the process of converting a logo into digitizing logo for embroidery through a digitized logo service. Digitized logos then can be used by embroidery machines to sew that particular symbol onto shirts, jackets, bags, etc.
Color
Certain colours have strong associations, although every country or culture has its own interpretations (something to consider when dealing with global brands). Colour can be a great way to set a logo apart from others in the same industry and making a strong impression on the audience..
There will definitely be times when the logo will have to be rendered in a single colour, so our team make sure the logo can stand on its own, without depending on any colour to work.
Final Design
We know how you feel. We weren’t exaggerating when we mentioned how much work goes into designing a logo. Our Designers typically take weeks to work through all the phases. So our last piece of advice is this: Don’t rush. Take the time to go through the exercises we outlined in each phase. Your final design will reflect the level of effort you put toward it.
From defining the scope of your project to determining your visual identity and selecting the tools you’ll use along the way, each element contributes to the final product.